In defense of sugar: a critical analysis of rhetorical strategies used in The Sugar Association’s award-winning 1976 public relations campaign

In defense of sugar: a critical analysis of rhetorical strategies used in The Sugar Association’s award-winning 1976 public relations campaign

Abstract Background In 1976, the U.S. Sugar Association (SA), a globally networked trade organization representing the cane and beet sugar industry, won the Public Relations Society of America’s (PRSA) Silver Anvil Award for a crisis communication campaign. Their campaign successfully limited the di...

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Bibliographic Details
Main Authors: Cristin E. Kearns, Stanton A. Glantz, Dorie E. Apollonio
Format: Article
Language:English
Published: BMC 2019-08-01
Series:BMC Public Health
Subjects:
Sugar industry
Crisis communication
Corporate apologia
Non-communicable diseases
Online Access:http://link.springer.com/article/10.1186/s12889-019-7401-1

Internet

http://link.springer.com/article/10.1186/s12889-019-7401-1

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