At the Head of Theoretical Disciplines, Rhetoric Besieges Advertising
Advertising is a field of human activity whose components are studied by numerous disciplines. There is a risk, then, to see the theoretical interest for this field crumble; in order to acquire a general view of it, we need – above researches conducted with the support of conceptual apparatuses of d...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2011-05-01
|
| Series: | EIRP Proceedings |
| Subjects: | |
| Online Access: | http://www.proceedings.univ-danubius.ro/index.php/eirp/article/view/808/730 |