“Être d’un commerce agréable”
For several years, many elected officials of tourist locations invite their citizens to take an active part in local tourism policies and activities. They encourage them to become territorial ambassadors. As ambassadors, the inhabitants have to represent their territory outside and to facilitate its...
Main Authors: | Cédric Calvignac, Ygal Fijalkow, Elsa Martin |
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Format: | Article |
Language: | English |
Published: |
Éditions Touristiques Européennes
2014-06-01
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Series: | Mondes du Tourisme |
Subjects: | |
Online Access: | http://journals.openedition.org/tourisme/129 |
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