“Être d’un commerce agréable”

For several years, many elected officials of tourist locations invite their citizens to take an active part in local tourism policies and activities. They encourage them to become territorial ambassadors. As ambassadors, the inhabitants have to represent their territory outside and to facilitate its...

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Bibliographic Details
Main Authors: Cédric Calvignac, Ygal Fijalkow, Elsa Martin
Format: Article
Language:English
Published: Éditions Touristiques Européennes 2014-06-01
Series:Mondes du Tourisme
Subjects:
Online Access:http://journals.openedition.org/tourisme/129