Digital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”
The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mob...
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| Format: | Article |
| Language: | English |
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Kerman University of Medical Sciences
2016-04-01
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| Series: | International Journal of Health Policy and Management |
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| Online Access: | http://www.ijhpm.com/pdf_3154_5df00e29934931108831ef564ad7be68.html |