Digital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”

Digital Direct-to-Consumer Advertising: A Perfect Storm of Rapid Evolution and Stagnant Regulation; Comment on “Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters”

The adoption and use of digital forms of direct-to-consumer advertising (also known as “eDTCA”) is on the rise. At the same time, the universe of eDTCA is expanding, as technology on Internet-based platforms continues to evolve, from static websites, to social media, and nearly ubiquitous use of mob...

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Bibliographic Details
Main Author: Tim K. Mackey
Format: Article
Language:English
Published: Kerman University of Medical Sciences 2016-04-01
Series:International Journal of Health Policy and Management
Subjects:
Direct-to-Consumer Advertising (DTCA)
Social Media
Pharmaceutical Marketing
Health Communication
Regulatory Science
Food and Drug Administration (FDA)
Online Access:http://www.ijhpm.com/pdf_3154_5df00e29934931108831ef564ad7be68.html

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http://www.ijhpm.com/pdf_3154_5df00e29934931108831ef564ad7be68.html

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