Personas Design for Conversational Systems in Education

Personas Design for Conversational Systems in Education

This research aims to explore how to enhance student engagement in higher education institutions (HEIs) while using a novel conversational system (chatbots). The principal research methodology for this study is design science research (DSR), which is executed in three iterations: personas elicitatio...

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Bibliographic Details
Main Authors: Fatima Ali Amer Jid Almahri, David Bell, Mahir Arzoky
Format: Article
Language:English
Published: MDPI AG 2019-10-01
Series:Informatics
Subjects:
chatbots
clustering
conversational system
data analysis
data-driven personas development method
<i>k</i>-means
machine learning
personas
personas design
student engagement
Online Access:https://www.mdpi.com/2227-9709/6/4/46

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https://www.mdpi.com/2227-9709/6/4/46

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