Rethinking Facebook: An Exploration

This two-phase study began as an exploration of Facebook usage at academic libraries and resulted in the discovery of the broader implications for social media management. In Phase One of this study, the authors looked at the Facebook pages of a sampling of academic libraries to determine the combin...

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Bibliographic Details
Main Authors: Lasda, Elaine M., Gouldin, Cary F., Lowe, Amanda F.
Format: Article
Language:English
Published: Marketing Libraries Journal 2020-04-01
Series:Marketing Libraries Journal
Subjects:
Online Access:http://bit.ly/MLJv4i1_Rethinking_Facebook