Leadership Development in Undergraduate Public Relations Students: A Case Study

This qualitative case study considered the relationship between a Public Relations Student Society of America (PRSSA) chapter at a public state university in Northern California and its local Public Relations Society of America (PRSA) affiliate chapter. Its purpose was to explore student percepti...

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Bibliographic Details
Main Author: Mitchell Friedman
Format: Article
Language:English
Published: Insitute for Public Relations 2012-09-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/2012Friedman.pdf