Knowledge Heterogenization of the Franchising Literature Applying Transaction Cost Economics

Knowledge Heterogenization of the Franchising Literature Applying Transaction Cost Economics

Transaction Cost Economics is one of the most critical theories for business studies, including Franchise research. Knowing this stream of research well can help researchers to ground and sustain their studies on a more solid theoretical foundation. Through a Scientometric literature review via the...

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Bibliographic Details
Main Authors: Fu-Sheng Tsai, Chin-Chiung Kuo, Julia L. Lin
Format: Article
Language:English
Published: MDPI AG 2020-11-01
Series:Economies
Subjects:
knowledge heterogenization
transaction cost economics
franchising research
Scientometrics
marketing
Online Access:https://www.mdpi.com/2227-7099/8/4/106

Internet

https://www.mdpi.com/2227-7099/8/4/106

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