Behavioral Intention Of Young Consumers Towards The Acceptance Of Social Media Marketing in Emerging Markets
The study identifies the factors that influence marketing through social media of users in the Vietnam market, conducted through qualitative and quantitative methods. The research results show that Intention to use social media marketing is directly affected by Attitude towards advertisement and Att...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
|
| Series: | Management |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/manment.2019.24.issue-2/manment-2019-0047/manment-2019-0047.xml?format=INT |