Identifying machine learning techniques for classification of target advertising

Identifying machine learning techniques for classification of target advertising

There have been numerous applications of artificial intelligence (AI) technologies to online advertising, especially to optimize the reach of target audiences. Previous studies show that improved computational power significantly advances granular audience targeting capabilities. This study investig...

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Bibliographic Details
Main Authors: Jin-A Choi, Kiho Lim
Format: Article
Language:English
Published: Elsevier 2020-09-01
Series:ICT Express
Subjects:
Machine learning
Artificial intelligence
Target advertising
Classification
Online Access:http://www.sciencedirect.com/science/article/pii/S2405959520301090

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http://www.sciencedirect.com/science/article/pii/S2405959520301090

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