Costs a pretty penny: how household income impacts upon motorization in Europe and raises manufacturer branding challenges
This research starts from the findings of a previous study (Roșca, 2018) and intends to develop the preceding statistical model through testing new and more elaborated hypotheses based on the recommendations for future research made in the aforementioned work. The current paper tests demographic and...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-05-01
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| Series: | Proceedings of the International Conference on Business Excellence |
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| Online Access: | https://doi.org/10.2478/picbe-2019-0067 |