Negotiating with the artistic signature: From branding to the ‘rebirth’ of the author (1960-2010)
<p>The artistic signature is one of the creative elements that has more evolved over the History of Art. Nowadays, it has been developed into an index for artists’ visibility following commercial positioning trends increasingly influential, becoming, therefore, a brand. Our research proposes a...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidad de Granada
2013-01-01
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| Series: | Cuadernos de Arte de la Universidad de Granada |
| Subjects: | |
| Online Access: | http://revistaseug.ugr.es/index.php/caug/article/view/2695 |