Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies
Objective: To investigate how higher education institutions (HEIs) in Poland take advantage of social media marketing activities. In particular, the work considers managerial and promotional implications of social media usage along with the barriers to implementing such activities in HEIs in Poland....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2018-10-01
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| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/index.php/eber/article/view/469 |