An Updated Look at the Impact of Social Media on Public Relations Practice

This article provides the fourth annual report about an international, trend study examination of the impact blogs and other social media are having on public relations practice. Findings continue to show these technologies are dramatically changing public relations. Results of this year’s study...

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Bibliographic Details
Main Authors: Donald K. Wright, Michelle D. Hinson
Format: Article
Language:English
Published: Insitute for Public Relations 2009-04-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/An-Updated-Look.pdf