USE OF PERSONALITY TRAITS IN DIFFERENTIATION OF CONSUMERS IN DIFFERENT LEVELS OF LOYALTY
This study seeks to understand what are the personality traits that can distinguish loyal individuals of non-loyal individuals, identifying patterns of personality traits. The research draws on the Theory of Personality Traits to distinguish and categorize individuals into groups according to levels...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2015-01-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32227 |