The Mature Imagination and Consumption Strategies
Baby boomers have been credited with an essentially ’youthful’ approach to themselves, to consumption and to life-style. As they enter midlife and older age they are also faced with the challenges of a mature identity. This paper critically examines the strategies that baby boomers in the United Ki...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Linköping University Electronic Press
2008-04-01
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Series: | International Journal of Ageing and Later Life |
Subjects: | |
Online Access: | https://journal.ep.liu.se/IJAL/article/view/1318 |