Competitive advantage to enhance internationalization and marketing performance woodcraft industry: A perspective of resource-based view theory
The increasingly tight competition has caused problems for small and medium enterprises (SMEs) in increasing their marketing performance. During the last few years, the marketing performance of SMEs operating in the Project woodcraft industry sector in the Badung Bali has moved downwards. T...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2021-01-01
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| Series: | Journal of Project Management |
| Online Access: | http://www.growingscience.com/jpm/Vol6/jpm_2020_14.pdf |