Banks Performance and Impact of Market Orientation Strategy: Do Employee Satisfaction and Customer Loyalty Augment this Relationship?

Banking sector performance directly reflects the manifestation of a government vision to facilitate in infrastructure support to economic performance of a country. How efficient a banking sector is and how good the sector takes care of customers, it triggers the economic growth. This research is an...

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Bibliographic Details
Main Authors: Hamada Fawzy Thabet Abuzid, Muzaffar Abbas
Format: Article
Language:English
Published: EconJournals 2017-06-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32104/355794?publisher=http-www-cag-edu-tr-ilhan-ozturk