The role of the organization structure in the diffusion of innovations.

Diffusion and adoption of innovations is a topic of increasing interest in economics, market research, and sociology. In this paper we investigate, through an agent based model, the dynamics of adoption of innovative proposals in different kinds of structures. We show that community structure plays...

Full description

Bibliographic Details
Main Authors: Carlos Sáenz-Royo, Carlos Gracia-Lázaro, Yamir Moreno
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4433189?pdf=render