ANALISIS BELANJA ONLINE MELALUI SMARTPHONE DENGAN MENGGUNAKAN EXTENDED TECHNOLOGY ACCEPTANCE MODEL
The purpose of this study is to explore the conceptual model for analyzing customer perceptions of the use of mobile commerce services especially smart phones for online shopping. Results of this study are expected to provide insights into the theory of consumer behavior...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2016-04-01
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| Series: | JWM: Jurnal Wawasan Manajemen |
| Online Access: | http://jwm.ulm.ac.id/id/index.php/jwm/article/view/41 |