PENGUKURAN INDEKS KEPUASAN PELANGGAN UNTUK PENINGKATAN KUALITAS LAYANAN

<em>Customer satisfaction index (CSI) can be used by companies as a measure of the level of customer satisfaction. CSI also be used to compare the performance of products/services with competitors. CSI measurement results can be used to set a strategy to improve the quality of services in orde...

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Bibliographic Details
Main Author: Iva Nurdiana Nurfarida
Format: Article
Language:Indonesian
Published: Universitas Kanjuruhan Malang 2015-05-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/874