The Impact of innovation on Electronic purchase intention by Structural Equation Modeling
Electronic shopping has increased in recent years increasingly. People who use this channel as an instrument of marketing and selling of goods, Understand that consumers do not only focus on timely delivery of goods. But they are also looking for new and different products. Thus, the marketers and c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-12-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_57099_58c3fb193f0993f1ff380ea61731f2f1.pdf |