AN OVERVIEW OFASSOCIATION RULEMINING (ARM) ALGORITHMS FORMARKET BASKETANALYSIS (MBA)

Data mining is a technique that has become a widely accepted procedure for organizations in sourcing for data and processing it for decision making. Association rule mining is an aspect of data mining that has revolutionized the area of predictive modelling paving way for data mining technique to be...

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Bibliographic Details
Main Authors: Izang A.A, Goga Nicolae, Kuyoro Shade, Adetunji O
Format: Article
Language:English
Published: Yeshwantrao Chavan College of Engineering, India 2017-07-01
Series:Journal of Research in Engineering and Applied Sciences
Subjects:
Online Access:http://www.mgijournal.com/Data/Issues_AdminPdf/100/1-Volume%202%20Issue%204%20%20October%202017.pdf