The role of public diplomacy in the promotion of the European Union brand
In the current political and economic crisis, effective branding is able to improve the reputation of the EU, since the EU brand is based on such concepts as peace, abundance, prosperity, democracy, and freedom. The promotion of the EU brand to the external public is carried out by public diplomacy....
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| Format: | Article |
| Language: | English |
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Institute of Modern Humanitarian Researches
2017-04-01
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| Series: | Studia Humanitatis |
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| Online Access: | http://st-hum.ru/en/node/515/ |