PLANNING AND IMPLEMENTING PROMOTION IN SMALL AND MICRO ENTERPRISES: BRIDGING THE GAP BETWEEN INTENTIONS AND ACTUAL BEHAVIOUR

PLANNING AND IMPLEMENTING PROMOTION IN SMALL AND MICRO ENTERPRISES: BRIDGING THE GAP BETWEEN INTENTIONS AND ACTUAL BEHAVIOUR

The research outlines the features of promotional practices in micro and small enterprises and does not group the smallest enterprises into often used broader category together with medium enterprises, as we show that there are significant differences between smaller and medium enterprises related t...

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Bibliographic Details
Main Authors: Mateja Rek, Nina Gorjup
Format: Article
Language:English
Published: CEOs Ltd. 2019-01-01
Series:Innovative Issues and Approaches in Social Sciences
Subjects:
small and micro enterprises
promotion
marketing
attitudes
Online Access:hhttp://www.iiass.com/index.php?option=com_content&view=article&id=1098

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