PLANNING AND IMPLEMENTING PROMOTION IN SMALL AND MICRO ENTERPRISES: BRIDGING THE GAP BETWEEN INTENTIONS AND ACTUAL BEHAVIOUR
The research outlines the features of promotional practices in micro and small enterprises and does not group the smallest enterprises into often used broader category together with medium enterprises, as we show that there are significant differences between smaller and medium enterprises related t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CEOs Ltd.
2019-01-01
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| Series: | Innovative Issues and Approaches in Social Sciences |
| Subjects: | |
| Online Access: | hhttp://www.iiass.com/index.php?option=com_content&view=article&id=1098 |