STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC
The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process.
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| Format: | Article |
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University of Oradea
2009-05-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/134.pdf |
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doaj-2f3d628a142b4cd9942ed61af121c8892020-11-24T23:10:16ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502009-05-0141685689STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGICGurau CalinThe paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process. http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/134.pdfmarketing flexibility, the service-dominant logic |
| collection |
DOAJ |
| language |
deu |
| format |
Article |
| sources |
DOAJ |
| author |
Gurau Calin |
| spellingShingle |
Gurau Calin STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC Annals of the University of Oradea: Economic Science marketing flexibility, the service-dominant logic |
| author_facet |
Gurau Calin |
| author_sort |
Gurau Calin |
| title |
STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC |
| title_short |
STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC |
| title_full |
STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC |
| title_fullStr |
STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC |
| title_full_unstemmed |
STRATEGIES FOR INCREASING MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC |
| title_sort |
strategies for increasing marketing flexibility: an application of the service dominant logic |
| publisher |
University of Oradea |
| series |
Annals of the University of Oradea: Economic Science |
| issn |
1222-569X 1582-5450 |
| publishDate |
2009-05-01 |
| description |
The paper outlines the necessity of marketing flexibility in the context of new theoretical and practical conditions, and proposes a synthetic model of flexible marketing systems capable to enhance the value co-creation process. |
| topic |
marketing flexibility, the service-dominant logic |
| url |
http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/134.pdf |
| work_keys_str_mv |
AT guraucalin strategiesforincreasingmarketingflexibilityanapplicationoftheservicedominantlogic |
| _version_ |
1725608069247795200 |