Factor Determinants of Customer Satisfaction with Airline Services Using Big Data Approaches

Factor Determinants of Customer Satisfaction with Airline Services Using Big Data Approaches

In the commercial airline’s industry, customer satisfaction is critical.  Due to increasingly fierce competition, customer satisfaction can affect airlines’ customer decisions in providing recommendations for prospective customers. For this reason, this study aims to explore the determinant factors...

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Bibliographic Details
Main Authors: Yuliani Dwi Lestari, Eko Agus Murjito
Format: Article
Language:Indonesian
Published: Fakultas Ekonomi Universitas Negeri Jakarta 2020-03-01
Series:Jurnal Pendidikan Ekonomi dan Bisnis (JPEB)
Subjects:
airlines
big-data
customer satisfaction
factor determinant
skytrax
Online Access:http://journal.unj.ac.id/unj/index.php/jpeb/article/view/14032

Internet

http://journal.unj.ac.id/unj/index.php/jpeb/article/view/14032

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