Construcción de la confianza del consumidor hacia la banca en Internet: un análisis de los factores de la imagen corporativa
Trust is one of the most important factors when selecting a particular financial institution, especially when it comes to adopting Internet banking. References to this in the relevant literature enable the notion to be put forward that the corporate image of a financial institution has a key role to...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Chile
2007-02-01
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| Series: | Estudios de Administración |
| Online Access: | https://estudiosdeadministracion.uchile.cl/index.php/EDA/article/view/56417 |