Effects of the SARS-COV-2 Pandemic on the Marketing and the Consumption Activity

• Main Author: Fuciu Mircea
• Format: Article
• Language: English
• Published: Sciendo 2020-12-01
• Series: Revista Academiei Forţelor Terestre
• Subjects: covid-19; consumer behaviour; marketing; consumption; strategy
• Online Access: https://doi.org/10.2478/raft-2020-0042

The business world has changed, the consumers and their consumer behaviour has changed, our society has changed and of course our day to day lives have changed with the spread of the SARS-COV-2 pandemic. The current paper represents a brief assessment of how the consumer/consumption behaviour of the individuals and how the marketing activity have changed in the face of this global pandemic. We are underlining several aspects related to the shifts that have occurred in the lives of the consumers, we are pointing out the results of certain research developed in order to identify how the consumers are buying, what are they giving up, and what are they buying more. Further research is being presented related to home media consumption during and after the pandemic and the effects of the SARS-COV-2 pandemic on the marketing activity. We are also presenting several key activities and marketing strategies and direction that the companies should use if they want to survive in this dynamic but troublesome time.