Consumer preferences and purchasing rationales for wine: a multivariate data analysis

Consumer preferences and purchasing rationales for wine: a multivariate data analysis

The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as Portugal. In this country, Port wine is an economic and...

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Bibliographic Details
Main Authors: Carla Ferreira, João Rebelo, Lina Lourenço-Gomes, Elisete Correia, Philippe Baumert, Christine Plumejeaud
Format: Article
Language:English
Published: Bononia University Press 2020-12-01
Series:New Medit
Subjects:
multivariate statistical techniques
market segmentation
wine consumers
wine economics
Online Access:https://newmedit.iamb.it/2020/12/11/consumer-preferences-and-purchasing-rationales-for-wine-a-multivariate-data-analysis/

Internet

https://newmedit.iamb.it/2020/12/11/consumer-preferences-and-purchasing-rationales-for-wine-a-multivariate-data-analysis/

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