The future of consumer decision making
Abstract Mediatisation of the world and the increasing power of social networks, means that consumers’ choices are more and more based on identity play, gaining social currency and self-branding. Furthermore the choices are significantly influenced by the changes in decision making context for examp...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2017-12-01
|
| Series: | European Journal of Futures Research |
| Subjects: | |
| Online Access: | http://link.springer.com/article/10.1007/s40309-017-0125-5 |