Identifying and Studying the Factors Affecting E-loyalty of Pioneer Banking Services Users (Private and Governmental Banking)
Highly competitive, dynamic and complex environment of banking industry and increasing growth of customers’ demand has led to lots of changes in this industry. Therefore, e-loyalty has changed to a considerable subject in e-business environment to preserve customers. This study is conducted in order...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_50865_1ab4abf752b133d029369d52fafcdfb7.pdf |