PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN PERCEIVED RISK UNTUK MENGIDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA ONLINE DI KALIMANTAN

PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DAN PERCEIVED RISK UNTUK MENGIDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU BELANJA ONLINE DI KALIMANTAN

Internet in Indonesia has a very diverse usage in various aspects of life. One of them is that it can be used in economic transaction that is buying and selling online or better known as e-commerce (electronic commerce). This study aims to factors are perceived usefulness, perceived ease of use, per...

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Bibliographic Details
Main Authors: Sajieda Fuad, Marijati Sangen, Siti Aliyati Albushari
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2019-04-01
Series:JWM: Jurnal Wawasan Manajemen
Subjects:
Structural Equation Model (SEM), Online Shoopping, Business-to-Consumer (B2C) E-Commerce, Technology Acceptance Model (TAM), Perceived Risk
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/171

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http://jwm.ulm.ac.id/id/index.php/jwm/article/view/171

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