Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention

Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention

This study analyzed online purchasing behavior in the hotel industry through an integrative framework, utilizing sets of variables rarely used in previous studies. The analysis was focused on the influence of online purchase intention, perceived risk, and trust upon actual purchase, with the idea...

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Bibliographic Details
Main Authors: Ni Luh Putu Indiani, I Ketut Rahyud, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja
Format: Article
Language:English
Published: Universitas Indonesia 2015-06-01
Series:Asean Marketing Journal
Subjects:
perceived risk
actual purchase
online purchase intention
trust
website quality
eWOM
online visibility
Online Access:http://journal.ui.ac.id/index.php/amj/article/view/4601

Internet

http://journal.ui.ac.id/index.php/amj/article/view/4601

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