Using Twitter in the acceleration of marketing new products and services
The popularity of social media and microblogging services, like Twitter, has increased in a fast manner over the last couple of years. Their use in innovation process and marketing has also gained a lot of attention. However, product and service acceleration -i.e. bringing a product or service fast...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Porto, Faculdade de Engenharia (FEUP)
2015-10-01
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| Series: | Journal of Innovation Management |
| Subjects: | |
| Online Access: | https://journalsojs3.fe.up.pt/index.php/jim/article/view/290 |