Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness
Purpose – This research study seeks to explore the effect of retail environment on consumer behavior outcomes, mediated by consumers’ emotional states in the stimulus-organism-response framework. It is suggested that the atmosphere, as represented by ambient and social factors, and employees positiv...
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| Format: | Article |
| Language: | English |
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Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2019-01-01
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| Series: | Tržište |
| Online Access: | https://hrcak.srce.hr/file/322987 |