Cross-cultural analysis of neuroelectrical cognitive and emotional variables during the appreciation of TV commercials
In this study we investigated the cerebral activity of a group of Eastern people during the observation of a Western and an Eastern version of the same TV commercial advertising a very popular smartphone. By comparing the electroencephalographic (EEG) signals in theta, alpha and heart rate (HR) act...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
LED Edizioni Universitarie
2014-11-01
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| Series: | Neuropsychological Trends |
| Subjects: | |
| Online Access: | http://www.ledonline.it/NeuropsychologicalTrends/allegati/NeuropsychologicalTrends_16_Vecchiato.pdf |