Pengaruh Bauran Promosi terhadap Peningkatan Penjualan Kamar di Hotel Benua Bandung
The purpose of this research is to find out the influence of promotion mix on the increase of room sale at Hotel Benua Bandung. The results of this research are expected to be used as consideration by the hotel manager in determining the influence of promotion mix on room sale, as well as using some...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-11-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1393 |