Brand Personality of the Premier League of Iran\'s Soccer - Strategies and Consequences
Background. Brand Personality (BP) is one of the most commonly used concepts in marketing literature, and academicians and marketers believe in its benefits. Today, brand personality plays an important role in strategic management and it is considered as one of the most important tactics of an organ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Owjj Andishan Pasargad
2018-07-01
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| Series: | Annals of Applied Sport Science |
| Subjects: | |
| Online Access: | http://aassjournal.com/article-1-658-en.html |