MARKETING STRATEGY DEVELOPMENT FOR A COMPANIES PROVIDING SPECIAL EQUIPMENT SERVICES IN NOVOSIBIRSK REGION

• Main Authors: Isaeva N. A., Dasko M. V.
• Format: Article
• Language: Russian
• Published: Novosibirsk State University Press 2014-12-01
• Series: Vestnik Novosibirskogo Gosudarstvennogo Universiteta. Seriâ: Socialʹno-Èkonomičeskie Nauki
• Subjects: маркетинговая стратегия; услуги спецтехники; SWOT-анализ; модели отклика; marketing strategy; special equipment service; SWOT analysis; response models
• Online Access: https://nsu.ru/ef/vestnik_ngu_ef/2014_4_13

In Russia some companies didn’t have a marketing strategy yet, but marketing is very important part of company management. In the case of the absence of the marketing strategy, a director risks to fill the storage by goods with no demand, or to try to do some useless services, to encounter with unknown competing goods, or to reduce some successful operations. In the article was developed methodic techniques and economic-mathematical models for creating the marketing strategy for companies providing special equipment service in Novosibirsk region. Using the proposed models and methods was created marketing strategy for «TC Athena» with regard to the sphere of activity of the company.