MARKETING STRATEGY DEVELOPMENT FOR A COMPANIES PROVIDING SPECIAL EQUIPMENT SERVICES IN NOVOSIBIRSK REGION
In Russia some companies didn’t have a marketing strategy yet, but marketing is very important part of company management. In the case of the absence of the marketing strategy, a director risks to fill the storage by goods with no demand, or to try to do some useless services, to encounter with unkn...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Novosibirsk State University Press
2014-12-01
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| Series: | Vestnik Novosibirskogo Gosudarstvennogo Universiteta. Seriâ: Socialʹno-Èkonomičeskie Nauki |
| Subjects: | |
| Online Access: | https://nsu.ru/ef/vestnik_ngu_ef/2014_4_13 |