Between attraction and aversion: How designers can use the concept of disgust to influence food consumption

Disgust is a strong emotion of aversion. In the context of food, it is often referred to as a guardian of the mouth, preventing close contact with pathogens and the accidental consumption of poisons. However, disgust can also create a certain level of attraction and be part of positive experiences,...

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Bibliographic Details
Main Authors: Lemke, Mailin, Boon, Boudewijn, Schifferstein, Hendrik N. J.
Format: Article
Language:English
Published: Intellect 2021-04-01
Series:International Journal of Food Design
Online Access:https://www.ingentaconnect.com/content/10.1386/ijfd_00025_1