Does Life Satisfaction Influence the Use of Facebook?

A variety of factors responsible for influencing the use of Social Networks Sites (SNS) has been the focus of research, but inconclusive results present a theoretical framework evolving. In this study, extends the model proposed by Cheung et al. (2011) to explain the use of SNS, adding Life Satisfac...

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Bibliographic Details
Main Authors: Mauro José de Oliveira, Melby Karina Zuniga Huertas
Format: Article
Language:Portuguese
Published: Universidade Nove de Julho 2014-12-01
Series:REMark: Revista Brasileira de Marketing
Subjects:
Online Access:http://www.revistabrasileiramarketing.org/ojs-2.2.4/index.php/remark/article/view/2849