Atitude do consumidor frente à propaganda: um estudo sobre os apelos racionais e emocionais da propaganda na indústria farmacêutica

by Melby Karina Zúñiga Huertas
Published 2005

Choosing ICT Tools: Proposition of a Model to Deliver Value for Clients

by Paulo Grise, Melby Karina Zuniga Huertas
Published 2013-04-01

Success determinants of new products launched by foreign companies in Brazil

by André Torres Urdan, Melby Karina Zuniga Huertas
Published 2012-02-01

Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil

by Melby Karina Zuniga Huertas, Marcos Cortez Campomar
Published 2010-01-01

Apelos racionais e emocionais na propaganda de medicamentos de prescrição: estudo de um remédio para emagrecer Rational and emotional appeals in prescription drug advertising: stud...

by Melby Karina Zuniga Huertas, Marcos Cortez Campomar
Published 2008-04-01

Informação e Emoção na Propaganda: Uma Análise de Conteúdo na Internet no Brasil

by Melby Karina Zuniga Huertas, Antonio Cássio Segura
Published 2012-02-01

ATITUDE DO CONSUMIDOR SOBRE MEDICAMENTOS: COGNITIVA OU AFETIVA?

by André Torres Urdan, Melby Karina Zuniga Huertas
Published 2006-09-01

The Interaction Effect of Type of Message X YouTuber’s Media Metrics on Customers’ Responses and the Moderation of Conformity Intention

by Melby Karina Zuniga Huertas, Tarcisio Duarte Coelho
Published 2019-06-01

Does Life Satisfaction Influence the Use of Facebook?

by Mauro José de Oliveira, Melby Karina Zuniga Huertas
Published 2014-12-01

AJUDE-ME POR FAVOR! O efeito da cocriação na persuasão de consumidores

by Warton da Silva Souza, Melby Karina Zuniga Huertas, Fábio Rogério de Morais, Juliana Moreira Batista
Published 2019-08-01