Enhancing Organizational Survivability in a Crisis: Perceived Organizational Crisis Responsibility, Stance, and Strategy

For the purpose of enhancing organizational sustainability during a crisis, an organization takes a position in decision-making, how to respond toward its public, and that is supposed to determine which stance or tactic to employ. This study aims to examine whether publics’ perceptions of organizati...

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Bibliographic Details
Main Author: JiYeon Jeong
Format: Article
Language:English
Published: MDPI AG 2015-08-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/7/9/11532