PRODUCT QUALITY AS AN IMPORTANT FACTOR IN BRAND BUILDING
Brand-consumer relationship is complex and sensitive because brands often reflect consumers' opinions and attitudes. Consumers establish a relationship based on emotions with brands and expect that certain important characteristics that they associate with a brand do not change. In particula...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Croatia / Faculty of Economics and Business / Department of Trade and International Business
2019-01-01
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| Series: | Poslovna Izvrsnost |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/334443 |