Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

Designations of origin (DOs) are commercial brands of wide use in the agro-food sector. Its use in Spain has taken place for more than three decades and although wineries managers have incorporated these new forms of protection, little is known about their opinion and their point of view during the...

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Bibliographic Details
Main Authors: M. Mar Garcia-Galan, Alejandro del Moral-Agúndez, Clementina Galera-Casquet
Format: Article
Language:English
Published: Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria 2014-07-01
Series:Spanish Journal of Agricultural Research
Subjects:
designation of origin
attributes
qualitative analysis
quality
origin
Online Access:http://revistas.inia.es/index.php/sjar/article/view/6036

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